HI.

Nice to see you.

I'm a data-driven, digital and social marketer blending analytics, creativity and a healthy dose of intuition.
How can I help?
 
 
 
 

02 EXPERTISE

WHAT I DO

Marketing Strategy 

Social Marketing
Content Marketing  
Brand & Product Management

Lead Generation

International Marketing 

Agile Marketing (A4M)
Ecommerce

Digital/Social Marketing

Marketing Automation
Sales Enablement

Channel Management

Professionally, I am a pragmatic marketer: Results-oriented with vast experience driving digital, social and marketing strategy that contributes to the bottom line. 

However, at my core, I am a creative spirit. I mix a bit of this into everything I do.  It may seem like a paradox, but in my case, it's proven to be the secret sauce of success.

HOW I work

Pragmatic: Keep it simple; build on your learnings.

Fearless: Experimentation & calculated risks move the ball forward.

Customer-centric: Good customer experience = good business.

Execution-focused: Rubber has to meet the road. Get it done!

Leadership: Collaboration, teamwork, and light-hearted.

EXPERIENCE

2016 - Present 

Social Marketing Strategist

2013-2016

VP of Marketing

LizardTech (B2B / GOV technology)

Responsible for Marketing Strategy, brand management, demand generation, and social outreach for a  portfolio of geospatial software solutions. 

Industry focus: Federal, State and International Government

2007-2010

VP Corporate Marketing

Extensis (software and SaaS)

Built corporate communications strategy to support corporate goals. 

Managed a killer team of specialist covering all Marketing Communications functions,including media,  analyst and Investor relations.

2010-2016

VP of Marketing

Extensis (software and SaaS)

Oversee marketing strategy, brand development, product marketing and channel sales.

Manage a stellar team of marketing gurus and geeks who believe in the magic of Pragmatic Marketing and analytics

2001-2007

Director of Corporate Marketing

Extensis (software; B2B, B2C)

Oversight of corporate branding, internal creative teams, product awareness, corporate communication and lead generation.

1998-2001

Direct Marketing Manager

Extensis (software; B2B, B2C)

Responsible for all direct marketing strategy, creative and list building activities for the purpose of building a robust ecommerce channel.

1996-1998

International Marketing Manager

Hannah Andersson (retail; ecommerce)

Managed brand expansion into the Japanese market including joint partnerships, Point-of-Sale (POS) and retail design/execution. Japanese market business grew over 300% during my tenure.

Lexafy (Marketing Collective)

Manage client services and deliver on B2B and B2C strategy.  I have brought together a collective of specialists to execute on social, content and digital marketing.  And I get my hands dirty. I've done many marketing functions, but execution is where the rubber meets the road. That's what I thrive on.

CONTACT
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I know. I don’t like forms either.

But it’s either this or I get spammed with never-ending pleas from a Nigerian Prince, and I don’t know that guy!

Gotcha! Message on the way. Talk soon.

What people say about me:

"Amanda has a deep understanding of how to create top notch product and corporate brands and combines this with aggressive execution."  

 - K. Hurst, VP Mobile Products, ebay

"Very impressed with how quickly Amanda mobilizes her team, all done with a very calm, cool approach to her work." 

- M. Stein, CMO & Head of Product, G5

"She is a master at bringing out the best in her team."

- J. Bednarski, direct report, Lizardtech

A

© 2017 Amanda Paull